is what you get.
A photo can flatter.
A live shot can't.
Listing photos shot in a lightbox, under a ring light, or with heavy editing can look very different from the real item.
LiveProof shoots a second photo — same device, natural daylight, right now — and our AI engine measures Delta-E color distance and analyzes sensor metadata in real-time to verify they honestly match.
Keep every photo that helps you sell — lightbox, ring light, any enhancement you like. Just add one LiveProof shot so buyers know exactly what they'll find when the package arrives.
Two photos.
One truth.
Shoot the listing photo
In-app camera, a cryptographic session code embedded in frame. No uploads, no substitutions possible.
Shoot the live reference
Same device, immediately after. The AI verifies that lighting conditions do not significantly alter the item's true appearance — no lightboxes, ring lights, or studio setups.
Get certified
The AI engine measures Delta-E color distance, cross-references sensor metadata, and checks for artificial enhancement — then issues a verified score, a QR code, and a permanent verifiable ID.
- The listing photo was not digitally filtered
- Lighting does not inflate color or saturation
- The same item appears in both photos
- No studio manipulation was detected
- The item's authenticity or grading
- That the item will be shipped
- Physical condition or defects
- That the item matches its description
Four checks.
One honest verdict.
Color match
Delta-E distance between listing and live reference — flags any significant color deviation.
Artificial enhancement
Detects saturation boosting, filters, presets, or post-processing that misrepresent the item's true appearance.
Lighting conditions
Identifies studio setups, lightboxes, and ring lights that would make the item look significantly different from how the buyer will see it.
Consistency
Verifies that listing and live shot show the same item under comparable conditions — no swaps, no substitutions.
This used to happen.
Not anymore.
Without LiveProof, buyers had no way to know. With LiveProof, two live photos are captured and compared — and the certificate only issues when they match.
Match
The hidden cost
of a bad photo.
Sources: NRF, Capital One Shopping, LexisNexis True Cost of Fraud, Visa VFMP guidelines.
Anywhere a buyer
has to trust a photo.
Sellers on marketplaces, auction sites, and collector communities where the photo is the only thing standing between a buyer and a purchase.